Back in December, I lamented that I could not find tasteful, contemporary, and inexpensive electronic Christmas correspondence. Enter Paperless Post, currently in beta, to help fill this void. Per the New York Times article “Your Invitation Is Not in the Mail” (which is actually halfa year old):
It enables users to design, send and track e-vites and other social summonses on the Web while maintaining easy correctness and a life’s-a-party air reminiscent of old-fashioned mailings.
“The Internet has been a kind of vacuum in terms of aesthetics,” Ms. Hirschfeld said. “We wanted to leverage functionality with design.” [...] The recession-related closing of Madison Avenue stationer Mrs. John L. Strong last month further suggests to the Hirschfelds that their customer base will expand.
The economic climate “definitely put the wind in our sails,” Mr. Hirschfeld said. “People say they would rather save $2,000 by not getting printed invitations, and invite four more friends to their wedding.”
I sent myself a sample Valentine (screen shots below). It seems that the product is suitable–if a little traditional–in terms of design, and with each message costing $0. 13 or less (as low as $0.05 for the largest quantity) the price is right even before accounting for postage. So far, however, there aren’t all that many different templates (no birthday cards, for example).
Filed under: Products, Sustainability, Technology Tagged: | Paperless Post
